Competitor Ads Board · €49 / month
Your competitors' Meta ads. Analyzed. In one board.
See which ads your competitors run on Facebook and Instagram, who dominates share of voice, and which hooks, USPs and incentives work in your market. Faster to navigate than the Meta Ad Library, with clear recommendations for your own ads.
Top 100 ads · Updated daily · Cancel monthly · Price plus VAT
The problem
The Meta Ad Library shows ads. It doesn't show what they mean.
One advertiser at a time
You click through competitors one by one. There is no overview of the whole market.
Small previews, clunky UI
Ads are visible in small preview. UI is no fun at all.
No analysis
You see single ads, but not the patterns behind them. You're left guessing what to do next.
What you get
Everything you need to know about your competitors' ads
All competitor ads in one place
The top 100 Meta ads for your competitors and search terms, ranked by EU reach and updated daily.
Analysis & recommendations
Share of voice per advertiser, the main hooks, USPs and incentives in your market, plus concrete recommendations for your own ads.
Built for fast research
Filter, sort and search in seconds instead of clicking through the Ad Library.
Navigation
Find the ad you're looking for in seconds
Filter
By format (video, image, carousel), by platform, and by advertiser: one at a time or all of them together.
Sort
By reach or by launch date, newest or oldest first.
Search
Full-text search across ad copy, hooks and brands to find exactly what you need.
Analysis
Know who's winning and what to do about it
Share of voice
Who reaches how many people, with how many ads, and how active each competitor really is.
Main messages
Hooks, USPs, purchase arguments and incentives used in your market, each with real examples.
Top 3 recommendations
Concrete next steps for your own creatives and offers, based on what works for your competitors.
Example: German market
Case: Advent calendars in Germany
We scanned 11,794 active ads for the search term “adventskalender” and ranked the top 100 by EU reach. This is what the board showed at a glance:
116.9M
combined EU reach of the top 100 ads
43
advertisers in the top 100
45%
of reach held by the top 3: Besser im Glas (27%), PURELEI and puzzleYOU
48 days
median runtime of top ads, 60% of them videos
The analysis turned this into three recommendations: start pre-sales early and switch to scarcity late in the season, open with a contrast hook in the first line, and go video-first with many variants.
How it works
Your board in three steps
01
Tell me your competitors and search terms
Fill in the short form with the brands and keywords you want to track.
02
I set up your board
You get your personal, password-protected login.
03
Check in anytime
Ads update daily, and the analysis shows what's changing in your market.
Pricing
One simple plan
€49 / month
plus VAT · cancel monthly
✓ Top 100 Meta ads for your competitors and search terms
✓ Daily updates
✓ Share of voice, hook, USP and incentive analysis
✓ Recommendations for your own ads
✓ Filters, sorting and full-text search
✓ Personal login
Who it's for
Built for teams that run Meta ads
DTC and e-commerce brands, in-house marketing teams, and agencies that need to keep an eye on their clients' competitors.
FAQ
Frequently asked questions
Where does the data come from?
From the official Meta Ad Library, via Meta's API.
Why is the ranking based on EU reach?
It's the only performance figure Meta publishes. Spend, clicks and revenue aren't available, so long-running ads have an advantage in the ranking.
How current is the board?
It updates daily.
Which markets are covered?
All EU countries. Reach data is only available for ads delivered in the EU.
How do I get access?
Through a personal, password-protected login.
Can I cancel?
Yes. The board is billed monthly and you can cancel at the end of any month.
Get started
Stop guessing what your competitors are doing.
Tell me who you want to track. I'll get back to you within 1–2 business days.